Senior Director of Fitness & Membership

The North Attleboro Branch at the Hockomock Area YMCA is hiring a Senior Director of Fitness & Membership.


North Attleboro Branch YMCA


North Attleboro, MA 02760-1304

Job Description

Under the direction of the Branch Executive Director, the Senior Director of Fitness & Membership is responsible for developing, implementing, evaluating, and managing high-quality and innovative programming for the North Attleboro Branch of the Hockomock Area YMCA. Responsibilities include oversight of all Health & Wellness, Membership and Child Watch/Youth Enrichment departments, providing direct supervision of the branch’s Membership Director, Group Exercise, and Wellness Coordinator. The Senior Director is responsible for daily operations of the program departments listed above, increasing their participation and enrollment, and retaining current participants through quality programming and an excellent member experience.


  • Bachelor’s degree in related field
  • Nationally recognized personal training certification (ACE, NSCA-PT, ACSM or equivalent) preferred, or willingness to achieve personal trainer certification
  • 2-4 years of fitness experience (personal training, group exercise, senior fitness, youth programs)
  • 2-4 years of experience in sales and/or customer service
  • 2-4 years of proven experience in staff/volunteer supervision
  • Budget management experience
  • A demonstrated commitment to member service, with a willingness to consistently exceed expectations
  • A track record of program development with proven success
  • Excellent communication skills
  • Excellent organization skills
  • Project management skills
  • CPR, First Aid and AED certifications, and Child Protection certification, required within 60 days of employment

Essential Functions


  • In collaboration with the Group Exercise & Wellness Coordinator, launch new small groups and expand personal training and group exercise
  • Engage in personal training sales, ensure program quality, execute staff development and training, and create a unique client experience
  • Create new health and wellness programs focusing on emerging needs, especially for families and ages 55+
  • In collaboration with the Group Exercise and Wellness Coordinator, promote growth with wellness center floor staff, leading ongoing training, goal setting, and coaching
  • Ensure program quality is exceptional and instructors are supported and coached to provide an outstanding experience
  • Create a welcoming environment with clients, members, and potential members to promote customer service, sales, and retention
  • Manage and staff the Wellness floor including appropriate staffing, cleanliness, and repair of equipment.


  • Implement membership strategies that support retention and growth of current existing memberships by creating a member focused culture
  • Recruit new members thru community engagement and developing referral programs
  • Energize membership inside the Y by creating unique, memorable experiences that impact members and builds loyalty
  • Champion the Y by engaging the community at public events and creatively promoting the Y as the preferred choice for those interested in healthy living, youth development, and social responsibility
  • Recruit, hire, trains, support, schedule, and direct staff and volunteers at the Member Service Desk, in collaboration with Membership Director
  • Develops strategies to motivate staff and achieve goals
  • Host regularly scheduled staff meetings
  • Work with Camp and Youth Programs Director to ensure that branch’s family-type members receive exceptional value through Child Watch and Family programs.

Branch and Association Responsibilities

  • Attend scheduled branch staff and association-wide meetings
  • Commit to full participation in the Y’s annual fundraising campaign by building a team of fundraising volunteers, inviting people to the Y ‘s campaign events, and ultimately achieving department’s fundraising goals
  • Provide accurate and up-to-date facility schedules and reserve space in the building for programs
  • Develops systems for effective communication between the Member Service Staff, program staff, administrative staff, and members
  • Maintain facility and equipment appearance in a neat, clean, and organized manner, escalating all concerns

How to Apply

Apply Online

Opens in a new window

Bookmark and Share