Kerasotes Membership Director

Growing regional YMCA that thrives on personal connections and belonging. Be a key leader in member engagement.


YMCA of Springfield


Springfield, IL 67202

Job Description


The YMCA of Springfield is in Central Illinois. The association has 2 full branch facilities and 1 partial facility branch as well as program locations in various school and athletic venues throughout the community. With a membership of over 16,000 and an association budget exceeding 6 million, the YMCA of Springfield is a major force in the life of our region, striving to fulfill our promise to our community and living our cause.


Kerasotes Branch (care-a-sew-tahs) is in our 45.000 square foot branch established in 2011. The branch features include a competitive aquatic center, an aquatic therapy pool, gymnasium, cardio and weight training area, group exercise studio, multi-purpose room, child watch center and a playground along with a community garden and outdoor shade structure. Within this branch is a medical facility operated by our health care partner.


As we gear back up post pandemic, we expect a return to a membership count associated with this branch of 10,000 and daily usage between 600-700 per day. The department has a budget of 2.5 million and a staff of 15-20. The Kerasotes Membership Director is works closely with membership directors at the other branches, executive leadership, and marketing. Member engagement, member retention, community outreach/partnerships are key initiatives for the person who leads this department.

YMCA of Springfield: Job Description

Job Title: Membership Director, Kerasotes Branch, YMCA of Springfield

FLSA: Full Time, Exempt

Reports to: Downtown Branch Director

Revision Date: 9/15/2018 4/23/2021

Leadership Level: Team Leader

Primary Function: Healthy Living


Under the supervision of the Branch Director, the Membership Director is responsible for all aspects of membership for the branch including recruitment of new members, retention of existing members and supervision of assigned staff. Working with the Association Marketing Committee, the Director helps to develop, plan, and implement new procedures and methods to achieve association strategic goals for membership growth and retention. This position is the focal point for customer service and assumes the leading branch role of membership and program sales and operation. The Membership Director understands character development as the guiding principle of the YMCA and personally exhibits a commitment to that goal in all YMCA operations.

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become.We are genuine: we value you and embrace your individuality.We are hopeful: we believe in you and your potential to become a catalyst in the world.We are nurturing: we support you in your journey to develop your full potential.We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.


  1. Display a friendly, helpful, and positive disposition.
  2. Provide customer service that is thorough, timely, organized, and accurate.
  3. Help ensure the Y is meeting member and participant needs by utilizing good listening skills, attentiveness, objectivity, and patience in all situations.
  4. Place members and participants as the first and highest priority showing kindness and compassion at all times.
  5. Demonstrates the Y core values of caring, honesty, respect, and responsibility through all daily activities and responsibilities.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. A Bachelor’s Degree from an accredited university preferred
  2. At least 1 year required related experience with prior success in: managing staff, member/customer service, membership sales, member retention, record keeping and reporting. 3 years preferred.
  3. Must have proven success in relationship building with all age groups, sales growth and tour conversion, fiscal management, fund raising, staff development and community collaboration and enjoy a high degree of public contact.
  4. Ability to relate and work with the corporate community in Springfield is required.
  5. Must have the ability to make sound, independent decisions.
  6. Must be at least 21 years of age.
  7. YMCA Team Leader Certification preferred, or the willingness to obtain within an agreed upon timeline.
  8. Proficient in Microsoft Office products.
  9. Experience working in diverse communities preferred.
  10. Embrace diversity and inclusion as integral to our YMCA culture.
  11. Highly motivated, self-starter with a willingness to learn and become familiar with health and wellness.
  12. Ability to learn quickly.
  13. Ability to work with integrity, discretion, and a professional approach.
  14. Prefer knowledge of, and previous experience with, diverse populations (language, culture, race, physical ability, sexual orientation, etc.).
  15. Ability to complete all required training within 60 days of employment, including but not limited to CPR, first aid, Living Our Cause, DCFS Mandated Report, IL Gateway Registry Modules and to maintain these certifications as current as outlined by regulations or requirements.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time, includes long periods of sitting, keyboard entry, use of office equipment, use of computer monitor.
  • Ability to speak concisely and effectively communicate. Be able to communicate using a computer and phone/smart device.
  • The employee frequently is required to sit and reach and must be able to move around the work environment.
  • Visual and auditory ability to respond to critical situations ability to act swiftly in an emergency.
  • Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust
  • May require physical effort and cardiac endurance while reaching with hands and arms, stooping, kneeling, crouching, standing, walking, balancing, bending, leaning, kneeling, walking, and climbing.
  • The noise level in the work environment is usually moderate.


Child Abuse Policies & Prevention

The YMCA enforces its policies and practices to prevent child abuse.

Allegations or suspicions of child abuse are taken very seriously at the YMCA and will be reported to the proper authorities for investigation. We have abuse reporting procedures, there are unscheduled visits from supervisors, we have an open door for parents, and we have a code of conduct for staff. We minimize opportunities for abuse to occur and we talk with children about personal safety and touching limits. We screen carefully to prevent abusers from being hired. We provide child abuse prevention training to staff including how to conduct yourself for safe practices and termination of employment for employees who fail to report suspicion or failure to follow policies.

Employees who failure to support, actively engage in prevention and be forthcoming about concerns or violations of this policy will be subject to discipline, up to and including immediate termination of employment.

Background Check: A background check, criminal, work, and reference checks, will be required of any employee at hire and may be repeated during the course of their employment. A barred report, negative report or discovery of false information will result in immediate termination.

Alert & Focused: Use of illegal drugs, alcohol, prescribed or over-the-counter medications and lack of sleep can impact a person’s ability to be alert and focused while on duty. Used illegally or inappropriately while off duty may affect employment status. Responsibility, respect, caring, and honesty are core values of the YMCA. Employees involved in any injury found to be work-related may be required to submit for a screening for drug and alcohol use. Suspicious behaviors observed while working or in the YMCA or at a YMCA program where the employee would be perceived by others as an employee may also be subject to alcohol and drug screening. Positive results of a drug or alcohol screening will result in termination of employment. Behaviors which are perceived to be unbecoming a YMCA employee may be subject to discipline up to and including immediate termination of employment.

Essential Functions

Overarching Goal: Through their planning, actions and daily work creates and fosters a welcoming environment for all persons of all backgrounds and abilities and has a positive, nurturing relationship with members, program participants and staff, while building cooperative relationships with community organizations and program partners. Promotes and supports the potential of all and facilitates peer-to-peer connections as part of the overall YMCA experience.

  1. Implements membership strategies that support the recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
  2. Recruits, hires, trains, develops, schedules, and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
  3. Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in, and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
  4. Participates in the planning of the branch annual membership budget which exceeds two million dollars; manages and implements the approved department budget and takes appropriate action to correct variances
  5. Ensures proper implementation of desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the accounting office as necessary on financial transactions.
  6. Organizes membership events both at the YMCA and within the community to promote membership, programs, and the mission.
  7. Assists the Membership Billing Manager as requested in processing bank draft, annual billing, financial assistance, military, and company billings. Through effective front desk procedures, assists in ensures bank-like accuracy of membership accounts receivables.
  8. Prepares reports that conforms to prescribed style and format and effectively present to administration, public groups and/or the Board of Directors.
  9. Leads assigned aspects of the fund-raising campaign.
  10. Is a leader and integral part of the Leading our Cause team and is a lead trainer for Association Customer Service trainings.
  11. Conduct staff meetings with desk staff either monthly or every session, as needed.
  12. Monitor engagement contact responses (emails, events, surveys, call feedback, etc.) to determine emerging issues and/or opportunities and coordinates with key leader’s action planning.
  13. Manages and develops systems to reduce member terminations and support all departments in development of membership engagement programs to ensure retention and program relevance.
  14. Participates in staff meetings and/or related meetings.

Cause-Driven Leadership® Competencies


KEY LEADERSHIP COMPETENCIES for Kerasotes Membership Director:

  • Engaging Community
  • Communication & Influence
  • Critical Thinking & Decision Making
  • Developing Self & Others


Description: Someone who leads a team, project, or process with or without supervisory responsibility.

Disciplines:a broad grouping of competencies focused on a critical area that defines a cause-driven leader’s ability to advance the work of the Y.

Competency: Clusters of observable skills and behaviors needed to be successful within an organization or role.

Team Leader Discipline, Competencies and Behavioral Indicators


Advancing Our Mission & Cause: Provide visionary leadership to the organization and to ensure that all resources are mobilized to adapt to new challenges and needs in the community.


Change Leadership: Facilitates, co-creates, and implements equitable change for the good of the organization and/or community.

Behavioral Indicators:

  • Provides resources, removes barriers and acts as an advocate for those initiating change.
  • Actively supports and remains accessible to others during times of change or stress.
  • Manages resistance to change by seeking input from stakeholders and communicating the change clearly.
  • Hold others accountable for implementing the change.

Engaging Community: Builds bridges with others in the community to ensure the Y’s work is community-focused and welcoming of all, providing community benefit.

Behavioral Indicators:

  • Ensures programs and services meet community needs.
  • Ensures a level of service and engagement that fosters loyalty among those we serve.
  • Intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined.

Philanthropy: Secures resources and support to advance the Y’s work.

Behavioral Indicators:

  • Educates staff, volunteers, and members about the charitable nature of the Y.
  • Leads key components of the Y’s fundraising efforts.

Volunteerism: Engages volunteers and promotes social responsibility at all levels of the organization.

Behavioral Indicators:

  • Proactively positions volunteerism as a central context of being cause-driven and a way of being socially responsible.
  • Recruits, onboards, and develops volunteers from diverse backgrounds.
  • Works with volunteers to create meaningful and relevant roles that impact the community, fulfill their personal purpose, and build commitment to the cause.


Building Relationships: Connect people to the Y’s cause by developing inclusive relationships, partnerships, and collaborations so that Ys can co-create solutions to pressing social needs.


Collaboration: Creates sustainable relationships within the Y and with other organizations in service to the community.

Behavioral Indicators:

  • Identifies and builds relationships with internal and/or external partners or key stakeholders to support programs or projects.
  • Builds effective teams and committees by fostering common vision and plans

Communication & Influence Listens and expresses self effectively and, in a way, that engages, inspires, and builds commitment to the Y’s cause.

Behavioral Indicators:

  • Writes clearly and concisely, using correct grammar, vocabulary, and appropriate tone for the message or audience.
  • Speaks in a clear, articulate manner.
  • Maintains regular, clear, and concise communication within area of responsibility.
  • Adopts a personal leadership style or approach to influence others.

Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.

Behavioral Indicators:

  • Addresses behaviors and practices that do not support inclusion in positive and equitable ways.
  • Ensures staff model equity, inclusion, cultural competence, and global awareness in all areas of their work.


Leading Operations: Ensure relevance, effectiveness, and sustainability of the organization so that we can continue to fulfill our promise to the community.


Critical Thinking & Decision Making: Makes informed decisions based on logic, data, and sound judgment.

Behavioral Indicators:

  • Actively looks for and incorporates different points of view when making decisions.
  • Gathers relevant, valid data to make appropriate decisions. • Interprets data, feedback, and information, differentiating among assumptions, anecdotal evidence, and facts.
  • Anticipates risk, implications, and possible outcomes before acting.
  • Weighs pros and cons of multiple options to make decisions about complex problems.

Fiscal Management: Manages the Y’s resources responsibly and sustains the Y’s nonprofit business model.

Behavioral Indicators:

  • Prepares budgets and interprets balance sheets, income statements, cash flow statements, and forecasts.
  • Analyzes financial data in order to make comparisons, draw conclusions, and make decisions.
  • Identifies and mitigates significant business, financial, and operating risks, and financial irregularities, and communicates information to management.

Functional Expertise: Executes superior technical skills for the role.

Behavioral Indicators:

  • Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
  • Uses best practices, guidelines, and industry standards as a framework to improve performance.
  • Demonstrates up-to-date knowledge and skills in the technology associated with the job.
  • Serves with purpose and passion.

Innovation: Creates and implements new and relevant approaches and activities that improve and expand the Y’s work and impact in the community.

Behavioral Indicators:

  • Seeks input from key stakeholders, including staff, members, and the community, to develop or improve a program or project.
  • Researches and identifies new trends in the program or service area.
  • Incorporates creative thinking and discussion techniques into meetings and discussions, including brainstorming, mind mapping, sticky notes, and whiteboard visuals.
  • Tries new things and assesses their effectiveness.
  • Values and encourages creative and innovative ideas

Program/Project Management: Ensures program or project goals are met and intended impact occurs.

Behavioral Indicators:

  • Translates organizational goals into executable plans with accountable staff and volunteers by defining tasks, milestones, and priorities for programs or projects.
  • Delegates responsibilities and monitors progress towards goals.
  • Follows fidelity, quality, and evidence-based standards of programs, projects, or the organization.
  • Challenges inefficient or ineffective work processes and offers constructive alternatives.
  • Follows through on commitments with an appropriate sense of urgency.
  • Demonstrates flexibility when plans or situations change unexpectedly, effectively adjusting plans to achieve intended outcomes


Developing & Inspiring People: Support the holistic development of self and others so that everyone can embrace the Y’s cause, sustain the Y’s culture, and inspire others to take individual and collective action to further our impact.


Developing Self & Others: Develops self and supports others (e.g., staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential

Behavioral Indicators:

  • Recruits and hires diverse staff and volunteer teams across multiple dimensions of diversity.
  • Onboards and develops staff and volunteers for success.
  • Provides staff and volunteers with the support, time, tools, and resources necessary to set, meet or exceed goals.
  • Coaches others for continuous development, including analyzing performance gaps, building development plans, delivering appreciative and developmental feedback, and aligning passions and career goals.
  • Addresses sensitive issues, inappropriate behavior, or performance concerns to help the other person grow.
  • Shares and employs new learning to improve staff and personal performance.
  • Strives to understand and resolve conflicting feedback or ideas from multiple sources.

Emotional Maturity: Demonstrates ability to understand and manage emotions effectively in all situations.

Behavioral Indicators:

  • Regulates behavior based on assessment of situation, personal feelings, strengths, and limitations.
  • Demonstrates a settling presence, even during times of crisis and challenge.

Required Certifications

Salary: Starts at $35,600

Benefits: Family Use of Y Facility, Health, Dental, Life and Retirement when eligible (1% until 6/30/2021, 4% 7/1/2021-12-31-2021 with goal to return to 8% 1/1/2022)

How to Apply:

Submit Resume by Monday, 5/24/2021, 11:59 pm


  • 3 professional references
  • 3 personal references
  • Cover Letter
  • If you have prior experience with the Daxko Operations and/or Daxko Engage platforms, please share the level and length of your experience.

Anticipated Start Date: July 5, 2021

Apply by Email:

Apply by Mail: Kenzi Primus, Kerasotes Branch Executive Director, 4550 West Iles Ave, Springfield, IL 62711

How to Apply

Apply by Email

Apply by Mail to:

Kenzi Primus
4550 West Iles Ave
Springfield 62711

Resumes Accepted Until

May 25, 2021

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