Membership Director

Take the next step in your career with this rewarding opportunity to join the YMCA of South Hampton Roads!


Outer Banks Family YMCA


Nags Head, NC 27959-9029

Job Description

Take the next step in your career with this rewarding opportunity to join the YMCA of South Hampton Roads, as the Membership Director, at the Outer Banks Family YMCA, located in the resort city of Nags Head, North Carolina.


The Y is a dynamic and diverse human service organization committed to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. The Y is a team effort, right down to our members. The care and concern we show for our members is our success gauge.

In order to maintain our success, we must recruit and hire the best employees in the area. The Y commits itself to doing so by providing our employees competitive wages, benefits and opportunities for advancement through our training programs and internal promotions.

The YMCA of South Hampton Roads is recognized as a cutting edge leader in the YMCA movement. The association serves the communities of Chesapeake, Norfolk, Portsmouth, Suffolk, Franklin, Virginia Beach, the Eastern Shore of Virginia, as well as the Outer Banks, Barco and Elizabeth City in North Carolina. We are the 9th largest membership YMCA in the United States with 40,000 membership units and 110,000 members, and has a nearly 50 million dollar operating budget. Our facilities consist of 22 Family Centers, 3 satellite fitness centers, 2 regional day camps, 1 resident camp, a 18-hole golf and banquet facility, and a nine-hole golf course operating a successful First Tee program. Our association strongly supports staff development, training, and encourages membership in the nation’s largest active chapter of YMCA Professionals Network (YPN).


Directs all aspects of member engagement including the leadership of the member services and wellness floor staff. Develops, plans, and implements internal communication procedures to further engage the members in the facility. Develops and follows new procedures and methods within Association guidelines to achieve strategic goals. Assists the Executive Director in the development of family-centered programs and provides a leadership role in the Annual Fundraising Campaign and key family center initiatives.


Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.


The YMCA of South Hampton Roads is committed to the development of staff leadership. In addition to a robust benefit program, the YMCA of South Hampton Roads also provides training to secure a promising future for our employees and our association. Excellent benefits package includes membership, competitive pay, generous time off, health benefits and the industry-leading 12% retirement plan.


Closing date of application is September 15, 2019. On the YMCA of South Hampton Roads’ Job Opportunities Page, at, submit online application. Cover letter, resume and references should be uploaded in one document.

Internal Candidates – Currently active employees of the YMCA of South Hampton Roads should apply through Careers on the Employee Dayforce Account.


  1. Bachelor’s degree in a related field preferred or equivalent combination of education and experience
  2. Previous supervisory experience in customer service preferred which would include five or more years of experience managing exempt personnel
  3. Sales experience
  4. Previous supervision of a 1000+ membership unit YMCA or equivalency preferred
  5. Previous management of budget exceeding $700,000 +
  6. Demonstrated track record of generating leads and closing sales
  7. Strategically planning and tactical execution experience that resulted in achievement of goals
  8. Excellent personal computer skills and experience with standard business software
  9. Must be able to work flexible hours including evenings, weekends and holidays
  10. Ability to relate effectively to diverse groups of people from all social and economic segments of the community


  1. Continuous operations requiring attention to detail and multi-tasking
  2. Lift and pull up to 50 pounds
  3. Stand or sit for long periods of time
  4. Physically able to successfully complete required certifications
  5. Perform the duties of direct reports


Accountable for completion of assigned goals as measured by the number of people served, cause-driven measures, service satisfaction scores, operating results, and supervisor evaluation of assigned duties.


An offer of employment is contingent upon receipt of satisfactory results to meet minimum requirements of the position. They may include criminal background and reference checks, E-Verify, drug test, driver’s license record, and/or a Child Protective Services Check (CPS).  Additional driver’s license check, CPS, criminal background check, alcohol, and/or drug testing may be required to be processed in the future in order to meet and/or maintain the requirements of this position.

Essential Functions

Division of Duties:

50% Leadership and supervision of the member services team and member engagement

25% Leadership and supervision of the wellness floor staff and ActivTrax programming

15% Family engagement programming and other special projects

10% Association and family center meetings and branch manager on duty shifts


  • Responsible for development and execution of membership and marketing budget for the Outer Banks Family YMCA
  • Support recruitment of new members and retention of existing members through the creation of successful marketing plans and strategies to achieve financial goals of the family center
  • Supervision of all aspects of membership department and Wellness Coaches at the Outer Banks Family YMCA

The Membership Director must understand and be willing to learn the necessary skills required for the successful completion of duties including:

Budget and Financial Performance

  • Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
  • Works with the membership sales coordinator to prepare all marketing plans and monthly sales campaign strategies to ensure overall success for each monthly goal

Program Development and Membership Engagement

  • Works closely with and follow the direction of the Vice President of Membership and Marketing to ensure standard delivery of the association membership agenda
  • Implements sales and membership strategies that support recruitment of new members and retention/engagement of existing members
  • Leads the center’s member engagement initiatives including the organization and development of a monthly newsletter sent out to all members
  • Develops and leads monthly family engagement activities and special events
  • Promotes program and membership enrollment in interactions with existing and potential members
  • Develops and leads internal procedures to connect new and existing members with a wellness coach to enroll in the ActivTrax programming

Team Performance Toward Organizational Goals

  • Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed
  • Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues
  • Coordinates effective communication plans with department heads to increase the percentage of members participating in additional programming


  • Leads assigned aspects of YMCA fundraising activities and special events
  • Achieves goal for community gifts section of annual campaign

Professional Development

  • Adheres to all policies, guidelines, rules, and best practices as outlined by the YMCA of South Hampton Roads or as directed by supervisor
  • Incorporates the five core values of caring, honesty, respect, responsibility and faith into all aspects of YMCA programs

Cause-Driven Leadership® Competencies


  • Communication & Influence
  • Developing Self & Others
  • Engaging Community


$35,357.00 - $40,000.00

How to Apply

Apply Online

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Resumes Accepted Until

Sept. 15, 2019

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