Chief Communications Officer

Chief Communications Officer of a growing multi-branch YMCA


Greater Valley YMCA


Allentown, PA 18102

Job Description

This position builds the community’s understanding of the YMCA’s cause and impact; develops and implements effective marketing and communication strategies; manages press opportunities and responds to inquiries from the media, and supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility.


  • Bachelor's degree in related field preferred or equivalent combination of education and experience.
  • Previous professional experience in communications, advertising, and public relations.
  • Excellent personal computer skills and experience with standard business software.
  • Must have good interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries/crisis communications.

Essential Functions

  • Develops and executes the Y’s annual marketing and public relations plans.
  • Produces all mass communications materials, including digital and traditional marketing.
  • Collaborates with management to develop and implement an effective marketing communications strategy based on our target audience, launching monthly/quarterly campaigns regarding childcare, membership, and other Y offerings.
  • Leads the coordination of the branches’ communication.
  • Leads the trainings for the staff to know how to communicate properly.
  • Leads the coordination and production of the YMCA’s paid and organic social media communications.
  • Creates press releases, e-communications, newsletters, annual report, community benefit report, etc.
  • Maintains electronic files of all department work.
  • Develops monitors and administers an assigned budget.
  • Develops effective working relationships with external audiences, service groups, community organizations, vendors, or companies.
  • Establishes and maintains positive relationships and contacts with media outlet representatives.
  • Prepares scripts, speeches, and talking points as needed.
  • Maintains Greater Valley YMCA external and intranet websites, managing web lead generation efforts.
  • Provides leadership and maintains good relationships with key YMCA staff and volunteers.
  • Monitors the achievement of department and supplies all reports as requested.
  • Plans and takes appropriate action to ensure that the goals and objectives are met.
  • Performs other duties as assigned.

Cause-Driven Leadership® Competencies

Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.


$55,000.00 - $65,000.00

How to Apply

Apply Online

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Resumes Accepted Until

July 23, 2021

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