Association Membership and Marketing Director

Membership, Marketing, and Communications professional needed to play a critical role to help the MetroWest YMCA strengthen our community!


MetroWest YMCA Inc.


Ashland, MA 01721

Job Description

Membership, marketing and communications practices play a critical role in leveraging the reputation, membership, donations, volunteerism, and advocacy needed to help the MetroWest YMCA strengthen our community. Presenting the Y as a unified cause with shared values and a common voice is critical to the Movement’s ability to advance our cause. A consistent approach to conveying the Y’s impact as a nonprofit builds every YMCA’s capacity to turn public goodwill toward the Y into action—so Ys can help more people and communities learn, grow, and thrive.

This position is a both a support and lead role, reporting to the Chief Operating Officer.


Bachelor’s Degree in Marketing, Communications or related study. At least 3 years of experience in business/non-profit marketing and communications. Extensive knowledge of Adobe Creative Software, MicroSoft Office Suite and web editing skills including Content Management Systems, HTML & SEO. Must have the ability to work as part of a team and by self with little or no direction. Must possess solid planning, communication and organizational skills.


Must be able to lift/pull/push 30-50lbs. Must be able to do repetitive motions. Must be able to sit in chair and stand on feet for long periods of time. Must be able to be exposed to outdoor environments and weather.

Essential Functions


•TheAssociation Membership and Marketing Director is responsible for overseeing the development and implementation of the MetroWest YMCA’s Marketing plan, membership acquisition campaigns, corporate partnership program, and community outreach.

.Work closely with Branch Executives and Member Services to implement and track our membership acquisition and marketing efforts.

•With the support of a Marketing Associate assist team Leaders, Multi-branch Leaders and Organizational Leaders (ie. Childcare Membership, Summer Camp, Outdoor Center, Youth and Family, Health and Well-being, Association, Fund Development) in planning, creating and producing marketing vehicles, activities, promotions and events.

●Work with Chief Operating Officer to lead a volunteer committee around Membership and Marketing efforts for the YMCA.

•Oversee creation of all printed materials including program guide, brochures, postcards, flyers, banners newspaper ad’s, online ad’s and promotional pieces.

•Create relationships with vendors and printers.Oversee all association ordering of promotional products and marketing collateral.Maintain vendor Echosign documents.

•Manage and maintain the MetroWest YMCA’s website, 4 microsites, and mobi site.

•Manage and monitor the MetroWest YMCA’s social media pages and online reputation.

•Lead efforts to be involved and present with community fairs and assist with organization's events.

•Follow the YMCA branding guidelines. Ensure our YMCA is operating within the guidelines.Promote our brand, preserve our reputation.

•Enhance the overall awareness of our organization to members, non-members, community stakeholders, partner agencies, businesses, etc.

•Assist the Development and Operations Office with awareness of and communicate our YMCA’s Mission, through relationship building of businesses, volunteers, membership and employees.

Cause-Driven Leadership® Competencies

YMCA Competencies

Mission Advancement


Operational Effectiveness

Personal Growth


$65,000.00 - $75,000.00

How to Apply

Apply by Email

Resumes Accepted Until

May 7, 2021

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