Tampa Metropolitan Area YMCA Membership and Wellness Director- North Brandon Family Center

The Membership & Wellness Director leads center membership and wellness staff in attracting, engaging and retaining members.


Tampa Metropolitan Area YMCA


Tampa, FL 33602

Job Description

The Tampa Metropolitan Area YMCA is a top-rated ‘4-star’ Charity Navigator and Guidestar ‘Gold’ rated non-profit charitable organization for youth development, healthy living and social responsibility. Join a cause-driven association with a focus on nurturing the potential of every child and teen, improving the nation’s health and well-being and providing opportunities to give back and support our neighbors. Learn more about the Tampa YMCA atwww.tampaymca.org.

Mission: To put Judeo-Christian principles into practice through all programs that build healthy spirit, mind, and body for all.

Community Impact Areas:

  • Over 80 sites, most of which are in schools – 13 Family Center Ys, 2 Wellness Centers, 65-acre outdoor adventure camp, Community Learning Center, Youth and Family Center, 20 golf program sites, 27 afterschool sites, 18 Early Head Start sites.
  • Largest youth development and health & wellness provider in the region
  • 220,000+ community members served
  • 1,000+ staff members
  • $29M in revenue
  • An independent 501(c) 3, locally-governed and managed

Located in sunny Florida, the Tampa Metropolitan Area YMCA offers an ideal location with beautiful weather affording a desirable setting for an active outdoor lifestyle year-round, is close to many beaches and theme parks, offers a low cost of living and Florida is one of very few states that has no state income tax.

The Membership & Wellness Director leads center membership and wellness staff in attracting, engaging and retaining members. This includes driving a superior member experience, increasing membership enrollment, and enhancing membership connection/engagement, thereby increasing membership and wellness program satisfaction and retention. This position provides direct leadership for welcome center staff, personal training, group training, group exercise, healthy living programs, youth conditioning programs, and wellness floor staff; directly supervising and developing these staff teams to provide the highest quality service and exceptional member experience for all.This position is responsible for managing the membership and wellness related department financials, relationship building, supervision of staff, volunteer development and for being a YMCA advocate in the community.This position ensures that membership and wellness administration operates efficiently and employs a continuous improvement model to meet and/or exceed goals for satisfaction, membership mix and budgeted net membership and revenue.


Education/ Experience Required:

  • BA/BS in exercise science or related field; or equivalent experience preferred.
  • Minimum of three years of experience in wellness programming, with at least two years of supervisory experience preferred.
  • Minimum of three years of experience in a relationship-driven sales environment.
  • Highly motivated with the consistent ability to meet/exceed goals.
  • Must understand how to build relationships and have strong interpersonal skills.
  • Have the ability to lead a strong staff team that is focused on creating a welcoming environment and providing a superior member experience for all members, at all times.
  • Must have a proven track record and a passion forexercise, nutrition, healthy living and helping others live a healthier lifestyle. Additional skills in developing small groups, personal training, and group exercise are needed.
  • Self-driven with the ability to set effective team and individual goals and take ownership for results.
  • Demonstrated ability to multi-task and adapt to changing contexts and priorities.
  • Strong analytical and critical-thinking skills with the ability to identify and leverage relevant data to use in planning and decision-making.
  • Ability to understand, adapt to and interact with diverse people, teams, perspectives and cultures.
  • Proficient in using email, Internet, and other PC-based applications (e.g. Microsoft Office, customer service/tracking applications) with the ability to learn and adapt to new technology.

Must be able to work flexible hours including evenings, weekends, and holidays.

Essential Functions

Program Quality and Growth

·Focus on strategic plan initiatives, best practices and the elevation of wellness programming.

    • This includes:personal training, group training, group exercise, healthy living programs, youth conditioning programs, and direct leadership to wellness floor staff members.

·Develop and implement association survey and measurement strategies and action plans - Seer Base Metrics and NPS.

Membership Enrollment

  • Drives membership enrollment including meeting/exceeding revenue goals (net) for new and existing membership and optimizes the center(s)’ membership mix to grow revenue and improve the member experience. This includes:
    • Collaborating with the Membership Executive, association marketing team and center leadership teams to execute enrollment and marketing plans for the center.
    • Overseeing the identification and follow-up on opportunities to increase membership and converts prospects to members.
    • Leveraging marketing resources and drives frequent/regular community, web and social media communications and engagement.
    • Providing tours to prospective members.

Membership Engagement and Retention

  • Increases member connection and commitment to YMCA programs and services ensuring the member experience is consistent, integrated and aligned to YMCA goals including:
    • Gathers data about member satisfaction and interests to ensure connection to programs, services, and other members.
    • Collaborates regularly with center leadership, program operations, and other related teams to ensure the member experience is consistent, integrated and aligned with member needs.
    • Oversees new and returning member orientation to ensure effective onboarding to include wellness and program teams.
    • Implements relationship development strategies to increase membership engagement and retention.

Membership Administration/Welcome Center & Wellness Center Operations

  • Provides leadership to welcome center operations and administration to ensure best-in-class membership experience.
    • Supervises/coaches welcome center operations to align with member experience, member acquisition, and member administration goals.
    • Generates and/or analyzes membership, enrollment, and revenue reports to monitor and report on achievement of membership goals.
  • Provides leadership to wellness center operations and administration to ensure a best-in-class membership experience.
    • Supervises/coaches a team of wellness coaches that assist members in meeting their wellness goals.

Team Leadership

  • Hire, develop, motivate and retain a team of membership and wellness associates who create increased member value and are committed to the YMCA’s mission and customer service.
  • Advocates for association-wide practices and is a source for innovative ways to grow the member experience, base, and practices.
  • Provides collaborative leadership and guidance to peers through association-wide membership and wellness meetings, direct one-on-one best practice sharing with peers both in and outside the center.
  • Develops and monitors staff member development plans and training opportunities that promote career growth within the Y.

Safety and Risk Management

·Ensures all Tampa Y member and wellness standards and best practices are implemented and followed. Applies YMCA policies and procedures, including those related to best practices, emergency procedures, medical and disciplinary situations and child abuse prevention.

·Ensures all membership and wellness staff are properly trained and prepared for emergency situations. This includes implementing and following training requirements in addition to ensuring proper reporting of all incidents/accidents according to risk management procedures.

·Ensures adherence to all YMCA policies and procedures regarding the safety, health and welfare of members, program participants, guests and staff.

Must be able to work flexible hours including evenings, weekends, and holidays.

The Tampa Y is an Equal Opportunity Employer and a Drug-Free Workplace.

Cause-Driven Leadership® Competencies

Mission Advancement > Reinforces the Y’s values within the organization and the community. Effectively communicates the benefits and impact of the Y’s efforts for all stakeholders. Implements effective systems to develop volunteers at program, fundraising, and policy leadership levels. Secures resources and support for all philanthropic endeavors.

Collaboration > Develops strategies to ensure staff and volunteers reflect the community. Builds and nurtures strategic relationships to enhance support for the Y. Serves as a community leader building collaborations based on trust and credibility to advance the Y’s mission and goals. Communicates for influence to attain buy-in and support of goals. Provides tools and resources for the development of others.

Operational Effectiveness > Integrates multiple thinking processes to make decisions. Involves members and community in the development of programs and activities. Ensures execution of plans. Institutes sound accounting procedures, investment policies, and financial controls. Assigns clear accountability and ensures continuous improvement.

Personal Growth > Fosters a learning environment embracing diverse abilities and approaches. Creates a sense of urgency and positive tension to support change. Anticipates challenges that can sidetrack or derail growth and personal learning. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Required Certifications

Certifications/Trainings Required:

·Must obtain and maintain current certification in a Tampa YMCA-approved program in personal training, group fitness instructor, and Healthy Lifestyle Principles.

·Must obtain within 30 days of employment and maintain current certifications in CPR, First Aid, AED and Oxygen Administration.

Maintain position-specific required certifications as stated in the training matrix.


$45,000.00 - $49,000.00

How to Apply

Apply Online

Opens in a new window https://secure6.saashr.com/ta/6117701.careers?ShowJob=386293701

Resumes Accepted Until

April 20, 2021

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