Executive Director, Mission Advancement



YMCA of the Foothills


La Canada Flintridge, CA 91011-1933

Job Description

The Executive Director, Mission Advancement, will report to the CEO and will maintain responsibility for the development and implementation of a comprehensive mission advancement program to promote long-term sustainable growth and deepen the organization’s relationships with the communities we serve and donors. This individual will serve as a member of the Y’s senior management team and will help develop and implement mission advancement programs and initiatives, establish policies related to annual giving, capital campaign efforts, major gifts, and donor engagement. The Executive Director, Mission Advancement will develop and implement the marketing strategies to enhance brand awareness, communicate the association's charitable worthiness, and promote membership and programs. The Executive Director, Mission Advancement will be responsible for branch management and maintenance for an assigned branch.


· Bachelor's degree in business administration, human services or related area or an equivalent combination of experience and education; related graduate degree preferred.

· Ten (10) or more years management experience, preferably in the YMCA and/or not-for-profit sector, including short and long term planning, and program volunteer development.

· Three (3) or more years fundraising experience and a proven record of successful cultivation and solicitation of gifts, including short and long term planning, volunteer development, and philanthropic development.

· Proven experience and skills in digital marketing, advertising, web design, web analytics.

· YMCA Organizational Leader certification required within three years from date of hire. YMCA functional course Trainer certification required with 1 year from date of hire.

· Insight and skill to effectively lead a voluntary, not-for-profit organization within a complex internal and external environment.

· Demonstrated experience in community relations, financial development, financial management, and volunteer development.

Essential Functions


· Oversees Mission Advancement programs and events using program guidelines, policies, procedures of the YMCA of the Foothills, and in compliance with governing bodies.

· Directs program staff and volunteers in the implementation and delivery of tactics and programs related to Mission Advancement including but not limited to Volunteerism, Chaplain Services, Early Childhood Education, Senior programs, and the Association’s Diversity, Inclusion and Global efforts.

· Directs the Association’s Membership For All financial assistance program including program guidelines, policies, and procedures.

· Evaluates programs for operational effectiveness including budget creation, goals, administration, sustainability, and impact.

· Conducts research, assesses and accumulates data of the cultural demographics of our service area.

· Leads the association’s efforts in maintaining relational bridges within the service area through service organizations, chambers, and local government representatives.

· Responsible for the association’s volunteerism efforts and will work collaboratively with the association leadership to manage and execute processes to recruit, manage, develop, and acknowledge volunteers.

· Manages volunteer recognition including recognition events, social media, and facility spaces. Enforces and adheres to program standards regarding safety and risk management.

· Recruit, lead, develop and evaluate staff and volunteers. Leads staff meetings and trainings as scheduled and required.


· Manages operating budget, controls expenses, and makes adjustments as necessary to ensure budgetary goals are achieved. Works with staff to control expenses and increase efficiencies. Meets financial reporting deadlines and requirements as needed.

· Oversees the management and maintenance of the assigned branch/es. Develops and administers the facility plans and branch safety program.

· Oversees the marketing and public relations programs of the assigned branch/es.

· Leads and directs program leaders, staff, and program volunteers in the development, implementation, and delivery of program tactics.

· Evaluate programs for operational effectiveness including budgetary goals and impact. Recommends changes and needs for new services.

· Recruit, lead, develop, and evaluate staff and program volunteers.

· Works with the CEO to develop operating budget and forecast revenues that ensure growth and sustainability of Y programs.


· Develops and implements a comprehensive development plan for the organization, including plans for annual support, corporate sponsorship, individual, major, and planned gifts.

· Works with the CEO, board, and volunteers and others within the organization to identify linkage, ability and interest of major gift prospects for their solicitation in alignment with the organization’s priorities.

· Supports the CEO, other staff, and key volunteers in their major gift and capital campaign efforts.

· Staffs the Development Committee of the board, providing guidance and direction to their efforts. Responsible for the association’s donor stewardship and will work collaboratively with the Development Assistant to manage and execute processes to properly acknowledge and steward all donors.

· Responsible for the planning and execution of the association’s annual Chairman’s Roundtable Dinner and any other donor cultivation events.

· Manages donor recognition spaces in all facilities and enhances spaces to cultivate our charitable worthiness.


· Responsible for development, implementation, and management of the association’s marketing campaigns to promote the mission and the association’s initiatives. Mediums may include digital, print, video, radio, direct mail, etc.

· Responsible for the creation of all collateral pieces related to mission advancement, annual giving, donor-centered publications, and the association’s signature events.

· Develops and implements a comprehensive plan for enhancing brand awareness within the digital space as well as driving website traffic. Measures and reports performance of all digital marketing campaigns and web analytics.

· Manages all mission advancement technology including website administration, database management of donor relationship management software, and crowdfunding applications.

Required Certifications

· YMCA Organizational Leader certification required within three years from date of hire. YMCA functional course Trainer certification required with 1 year from date of hire.

How to Apply

Apply Online

Opens in a new window www.ymcafoothills.org/employment

Resumes Accepted Until

July 31, 2020

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