Marketing/Communications Director

Do you want to be a part ofa great team that welcomes, engages, and connects our community?


YMCA of Frederick County MD Inc.


Frederick, MD 21701-4628

Job Description

Under the direction of the CDO, the Marketing / Communications Director is responsible for the successful development, implementation and maintenance of a communications strategy and media relations plan to further the YMCA Mission. The Marketing / Communications Director will serve as a member of the Leadership Team for the YMCA of Frederick County association and will be integral in strategic planning and development.


  • Bachelor’s degree in related field required.

  • Minimum of five years of staff management experience.

  • Passionate belief in the Y’s cause of nurturing the potential of all youth, supporting healthy living for all people and finding ways to help and support our community.

  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community.

Essential Functions

Staff Development:

  • He / she must research, make suggestions and attend with approval of supervisor the latest Marketing / Communications trainings and conferences to assure state of the art resources are being utilized for the association.

  • Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership to them.

  • Develop performance standards for all direct reports and monitors them throughout the year to ensure success.

Core Dept Areas of Responsibility:

  • Serves as in house graphic designer collaborating with all internal departments by writing, designing, and producing all marketing, communications and collateral materials.

  • Serves as brand manager for the association.

  • Coordinate, write and design all YMCA advertisements, fliers, brochures, program books, signage etc.

  • Maintain and update association’s website as well as related social media platforms.

  • Must maintain a healthy relationship with key departments meeting with them regularly and provide them the needed guidance and support for their programs through marketing and communication efforts.

  • Coordinate all photography for the association.

Financial Development:

  • Assist with financial development activities of the association.

  • Oversee and support various YMCA special events.

Budget Management:

  • Develop, manage and review departmental budgets related to Marketing/Communications and maintains a positive fiscal position.

Facility Management:

  • Ensure management and quality of the Marketing / Communication equipment.

Strategic Planning:

  • Responsible for areas of the strategic planning of the association designated for Marketing / Communications and assists in other areas in the plan where Marketing / Communications are needed.

  • Serve as directed on association task forces or committees.


  • Perform quality work within given deadlines and expectations with or without direct supervision.

  • Work independently while understanding the necessity for communicating and coordinating work efforts with other appropriate individuals.

  • Gather data and reports as required for assigned areas.

  • Responsible for all administrative paperwork and records for program reporting.

  • Help Develop, design and produce the YMCA annual Report.

Risk Management:

  • Making sure YMCA policies and procedures are adhered to both by self and within areas of responsibility.

Program Team:

  • Interact professionally with other employees, members, program participants, volunteers, and other individuals within the community, always being mindful of the YMCA’s mission, vision and values.

  • Serve effectively as a team leader/contributor on all assignments.

  • Serve as Manager on Duty (CDLOD) as scheduled.

Cause-Driven Leadership® Competencies

Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Required Certifications

  • CPR, First Aid, AED, Oxygen Certification

  • Completion of YUSA Team Leader Certification within two years of start date of employment


$50,000.00 - $65,000.00

How to Apply

Apply Online

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Apply by Email

Resumes Accepted Until

Nov. 22, 2019

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