Coordinator of Marketing

Seeking an enthusiastic and dedicated Marketing Coordinator to join our Central Lincoln County and Boothbay Region YMCA teams

YMCA

Central Lincoln County YMCA

Location

Damariscotta, ME 04543

Job Description

Position Summary:This position supports the work of the Y, a leading non-profit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing Coordinator is responsible for planning, development, and implementation of all marketing strategies, marketing communications and public relations activities, both external and internal at the Central Lincoln County and Boothbay Region YMCAs. Focuses on both the YMCA’s clients and donors, understanding the distinction between the two principal audiences of the organization.

At the Central Lincoln County YMCA, our cause defines us. We know that lasting personal and social change occurs when we all work together. That’s why, at the Y, strengthening community is our cause. Every day, we work side by side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive.

Primary Relationships: Within the YMCA organizations, this position has primary working relationships with the senior management team, development staff, and program staff at both the Central Lincoln County and Boothbay Region YMCAs. Outside the organizations, the position coordinates, primarily, with the media, chamber and printing companies.

Qualifications

  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.
  • Strong creative, strategic, analytical, organizational, and writing skills.
  • Demonstrated successful experience writing press releases, making presentations and negotiating with media.
  • Experience overseeing design and production of print and electronic materials.
  • Computer and Internet literacy in word processing, social media, website, and page layout.
  • Commitment to working with shared leadership and in cross-functional teams.
  • Strong oral and written communications skills.
  • Ability to manage multiple projects at a time.
  • Minimum of 5 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector.
  • Bachelor’s degree in journalism, marketing, public relations preferred.
  • Experience working with volunteers is desirable.
  • YMCA Branding experience desired

Essential Functions

  • Create promotional materials for assigned marketing and communication initiatives to include but not restricted to, program guides, summer camp guide, social media, banners, email communications, annual reports and impact statements, banners and other print, online and creative materials.
  • Serve as a Y brand advocate and work with Y USA to implement brand strategies in all communications
  • Develop and implement a shared marketing an public relations plan to increase awareness of YMCA impact on the community.
  • Responsible for developing, implementing and maintaining content services that support marketing engagement strategy across all digital channels – web, social media, mobile, electronic newsletters, etc.
  • Collect and promotes stories of Y impact
  • Maintain productive relationships with the media and community stakeholders
  • Assist with creating, planning and promoting special events

Salary

$40,000.00 - $45,000.00

How to Apply

Apply by Email

cclarkelley@clcymca.org

Apply by Mail to:

Casey Clark-Kelley
PO BOX 787
Damariscotta 04543

Resumes Accepted Until

Oct. 31, 2019

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