Member Engagement Director

Do you want to be a part of a great team that welcomes, engages and connects our members? Apply today!


Alamance County Community YMCA


Burlington, NC 27215-5604

Job Description

This position supports the work of the Y, a leading nonprofit committed to strengthening our community through youth development, healthy living and social responsibility. The Member Engagement Director directs all aspects of the membership department including recruitment of new members, retention of existing members and supervision of the Member Services Team.


1. Bachelor's degree in related field preferred or equivalent combination of education and experience in sales, customer service marketing and communications or non – profit development.

2. Previous supervisory experience in customer service preferred.

3. Strong history of developing meaningful relationships and personal commitment to high-quality customer experiences.

4. Excellent interpersonal, written and verbal communication skills.

5. Excellent personal computer skills and experience with Daxko preferred. Working knowledge of Microsoft Word, Excel, PowerPoint and use of social media for marketing research.

6. Must have the ability to work a flexible schedule that may include morning, evening and weekend hours.

7. Completion of YMCA program-specific certifications and trainings included but not limited to CPR, First Aid and AED.

8. Ability to relate effectively to diverse groups of people from all social and economic segments of thecommunity.

Essential Functions

1. Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions. Resolves problems in an efficient manner to ensure member satisfaction.

2. Develops a Member Engagement Plan to ensure a culture of committed relationships and engagement which results in increased membership and program participation.

3. Establishes a method to track member engagement initiatives and report outcomes.

4. Recruits, hires and trains the Member Services Team. Reviews and evaluates staff performance. Develops strategies to motivate staff to achieve goals.

5. Promotes membership and program enrollment with existing and potential new members. Coordinates program registration with Program Directors in order to provide simple and efficient registrations by phone, in person at desk or website.

6. Develops and executes a Marketing and Communication plan with the assistance of the Social Media Coordinator.

7. Ensure that all Y marketing materials are brand compliant.

8. Participates and promotes in the Y’s Annual Fundraising Campaign efforts.

9. Develops and maintains collaborative relationships with community organizations. Organizes membership events and represents and promotes the Y at Health Fairs, Community Events, and speaking engagements to other local agencies/groups.

10. Plans and submits annual membership budget; manages and implements the approved budget and takes corrective action when needed to meet budget.

11. Participates in management staff meetings as scheduled and leads staff meetings for the Member Services Team on a quarterly basis.

12. Performs other duties as assigned.

Cause-Driven Leadership® Competencies

Mission Advancement: Models and teaches the Ys values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.


$35,000.00 - $45,000.00

How to Apply

Apply by Email

Apply by Mail to:

Patricia Brewer
1346 S Main St
Burlington 27215-5604

Resumes Accepted Until

Sept. 30, 2019

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