FOR IMMEDIATE RELEASE

Reader's Digest Awards $272,000 To YMCAs To Support Family Reading Initiatives

10 YMCAs will receive grants to offer 'We Love Reading' events

CHICAGO, IL, July 23, 2008—Reader’s Digest has awarded YMCA of the USA a grant of $272,000 to support family-centered reading programs in 2008. Ten YMCAs from across the country will be selected to receive a $1,000 Reader’s Digestgrant to host a community-wide “We Love Reading” event in September.  In addition, Reader’s Digest will provide each participating YMCA with up to 300 books for child care, afterschool and camp programs.

Reader’s Digest’s total gift to the YMCA – including the national grant awards and in-kind support of books and public service recognition - is valued at $272,000.

“Reader’s Digest is thrilled to be collaborating with Y-USA and its family strengthening programs,” said Patty Bogie, Marketing Director for Reader’s Digest.  “Working with a community-based organization like the YMCA, with such a strong track record of making a difference in the lives of the people it serves, supports our overall mission to create products that inform, enrich, entertain and inspire people of all ages and cultures around the world.”

Since their founding, YMCAs have been helping families build stronger bonds, achieve greater work/life balance and become more engaged with their communities. Today, millions of families participate in YMCA programs, with nearly 900 YMCAs offering family-specific programs, including family fitness, family camp and parent-child programs that have been bringing parents and children together since 1926. 

“The generous support of Reader’s Digest will enable our YMCAs to better serve and strengthen the cornerstone of their communities - families,” said Neil Nicoll, President and CEO of YMCA of the USA.  “Through this gift, we can enhance our family programming in a significant way by offering our first “We Love Reading” events to communities. And the additional gift of the books will help us extend that impact locally.”

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About Reader's Digest: Reader's Digest reaches nearly 40 million readers each month in the United States and twice as many worldwide. Its U.S. website is www.readersdigest.com. The magazine is published in 51 editions and 22 languages, and reaches readers in more than 60 countries. It is the flagship of The Reader's Digest Association, Inc., a global publisher and direct marketer of products that inform, entertain and inspire people of all ages and cultures around the world. Global headquarters are in Pleasantville, N.Y. Visit www.ReadersDigest.com.

The YMCA: A Long-Standing Commitment to Health of Spirit, Mind and Body
YMCA of the USA is the national resource office for the nation’s 2,686 YMCAs, which serve nearly 20.2 million people each year, including 9.4 million children under the age of 18. Through a variety of programs and services focused on the holistic development of children and youth, health and well-being for all and family strengthening, YMCAs unite men, women and children of all ages, faiths, backgrounds, abilities and income levels. From urban areas to small towns, YMCAs have proudly served America’s communities for nearly 160 years by building healthy spirit, mind and body for all. Visit www.ymca.net to find your local YMCA.

Contact:
Diane Hurles
YMCA of the USA
312-419-8374
diane.hurles@ymca.net

Wednesday, July 23, 2008

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The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all.