Making The Case For Stakeholders
Scientific evidence can help collaborations or coalitions make the case about the need for and efficacy of strategies to reduce the prevalence of chronic disease in their communities, especially for those strategies whose health outcomes are not often immediate.
Our Healthier Communities Initiatives are built on the concept that local communities can work together to give all community members healthy choices and support the pursuit of healthy lifestyles. More than 160 Ys are working in collaboration with community leaders to make changes in policies and the physical surroundings in those communities so that healthy living is within reach for individuals of all ages and backgrounds.
Social marketing can be an effective tool to support healthy eating and lead to improved health. Campaigns on healthy eating raise public awareness about healthy eating and increase consumption and sales of healthy foods.
Campaigns on healthy eating have been found to raise public awareness about healthy eating and disease prevention and increase consumption and sales of healthy foods. A nutrition intervention at school has the potential to reduce the incidence of overweight in children. Nationwide health education campaigns have been shown to have a long-term impact (one year post-campaign) on the sale and consumption of healthier food and beverage items. Thus, social marketing can be an effective tool to improve nutrition knowledge, attitudes, and behavior, improving support for healthy eating and eventually leading to improved health.
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The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all.