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ECOMMUNICATIONS DIRECTOR
YMCA: YMCA of Greater Louisville
Location: Louisville, KY
Job Description:
JOB QUALIFICATIONS:
- Bachelor's degree in Marketing/Communication or related field
- Two years of experience in web design, development and implementation for business operations
- Demonstrated knowledge and experience with social media, preferably in a business setting
- Knowledge of HTML, Adobe PDF, MS Excel, Word, Power Point, Publisher, Outlook and experience with image creation and manipulation
- Availability and willingness to work outside traditional business hours and travel, as needed, to meet the needs of the organization
ADDITIONAL QUALIFICATIONS AND EXPERIENCE:
- Strong listening, analytical and organizational skills
- Strong language skills, both verbal and written
- Strong research, investigation and evaluation skills
- Ability to effectively implement the marketing and communications needs in an online format
- Able to communicate in a professional manner at all levels in the organization and maintain professional confidentiality
- Must be able to work in an unsupervised environment, perform job duties efficiently/accurately/timely
- Strong collaborative work style in both a team setting and within a chain of command
- Strong time management skills and the ability to work under pressure, handle multiple tasks and set priorities
- Able to pick up new technologies and become an expert in their usage
- Able to bring a strong work ethic and a forward-looking attitude to a new direction in the communication needs of the organization
- Able to represent the constituent viewpoint in communicating the mission, programs and activities of the YMCA
JOB RESPONSIBILITIES:
- Overall - To provide research, analysis, recommendations and execution of electronic communication, through existing and emerging tools, toward the goal of improvement in the YMCA member and prospective member experience
- Monitor and maintain the YMCA of Greater Louisville website, through updates of both Branch and Association content on a daily basis
- Create new web content, adapt and fix inconsistencies with existing content
- Continually upgrade different elements of the web sites including, HTML authoring, designing new web pages, graphics, and navigation
- Communicate with association and branch staff on a daily basis to update electronic information
- Work with internal clients (technology/branch membership and program teams/marketing team) to gather feedback and implement solutions
- Work with the operations and marketing/communication teams to ensure a consistent message across all aspects of the web site
- Monitor competitive sites and stay abreast of ever-changing electronic trends
- Understand member and staff needs and internalize requirements to develop solutions
- Work collaboratively with operations and marketing to select target audiences, schedule, produce and implement email promotions consistent with guidelines established for communication with targeted audiences
- Maintain and execute active interactive communication through social media on behalf of the YMCA and assist other staff in doing the same
- Monitor social media for consistent positive impressions of the YMCA and assist in responses needed to maintain that impression
- Assist with the implementation of Association and branch marketing plans through use of approved electronic media
- Operates at all times within directives and policies of the Association
Salary: $35,000 - $35,000
Additional Compensation Details:
An excellent benefits package is offered including Health, Dental, Vision, 12 % Retirement Contribution, Community Wide Family YMCA Membership, and Free or Reduced School Age Child Care. The YMCA of Greater Louisville maintains a strong commitment to training and professional development, and has been recognized as a 2011 "Top Work Place".
HOW TO APPLY
YMCA of Greater Louisville, Attn: L Dunlap, 545 South Second Street, Louisville, KY 40202
Apply Online: http://www.ymcalouisville.org
Apply By Email: Ldunlap@ymcalouisville.org
Resumes until: 4/12/2013
Contact: Lisa C Dunlap
Copyright © 2011 YMCA of the USA. All rights reserved.
The YMCA is a nonprofit organization whose mission is to put Christian principles into practice through programs that build healthy spirit, mind and body for all.