VP Chief Marketing and Communications Officer

Outstanding opportunity for someone who is ready to join one of the premier YMCA associations in the country.

YMCA of Metropolitan Dallas

Dallas, TX

The YMCA of Metropolitan Dallas is actively seeking a cause driven leader to join the senior leadership team as the Vice President, Chief Marketing and Communications Officer.  This is an outstanding opportunity for someone who is ready to join one of the premier YMCA associations in the country.  The Dallas YMCA has a track record for exceptional program innovation, community engagement, and leadership development.  We will find an individual who is passionate about sharing the impact of the Y with our staff and community. We are one of the largest YMCAs in North America, and serve over 241,000 people annually through programs including teen outreach, aquatics, youth sports, childcare and health and wellness.  These programs are administered by a full and part-time staff of over 2,400 who serve at 21 branches, including 2 camps.

Position Details

Reporting to the President and Chief Executive Officer, the Vice President/Chief Marketing & Communications is responsible for leading the development and execution of a strategic communications program for the YMCA of Metropolitan Dallas that raises awareness of our brand equity and mission, helps achieve membership and program goals and assists in defining and leading external affairs for the organization. This strategic position is responsible for defining and directing an integrated marketing strategy, identifying new branding and promotional opportunities, creating clear and consistent internal communications, and strengthening the current marketing and corporate communications infrastructure.

The incumbent must have demonstrated success in staff supervision, teamwork, coaching and leading others.

  • Must have a 4-year degree from an accredited college or university or related years of successful YMCA experience.

  • 8 years’ senior management experience and an understanding of the mission and philosophy of the YMCA

  • YMCA Organizational Leader certification is a plus

  • Develops and directs association strategies around internal and external communications, marketing, media, and public relations.
  • Develops innovative systems and manages resources needed to carry out the communication and marketing plans. Establishes and monitors the communication and marketing department budgets for the YMCA. 

  • Manages department of 5, Associate VP of Marketing, Associate VP of Communications, Internet Marketing Specialist, Graphic Designer, Digital Media Specialist.

  • Develops internal communications policies and procedures for the association.

  • Develops external communication plans to ensure members, participants, and the community understand and support the mission of the YMCA.

  • Ensures accurate, useful, timely, synchronized, and targeted communications.

  • Oversee market research and leverage in-depth analytics reporting to scale data-driven, multi-channel marketing and communications programs.

  • Evaluate emerging social media platforms and utilize suitable platforms to increase brand relevance and visibility.

  • Develops annual operating goals, objectives and plans for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.

  • Working with senior management, ensures branches and key departments messaging is aligned with Association strategies.

  • Handles internal and external crisis communications planning, issues management, training and response.

  • Oversees resources across all areas within the department to ensure seamless integration of both long-term seasonal campaigns and short-term tactical efforts, ensuring all initiatives are delivered according to the marketing vision and strategic direction of the Association.

  • Serves as primary staff to the Marketing & Communications Committee.

  • Develop and prepare key cause-driven messaging, presentation materials and coaching for senior management.

  • Represents the association as required by the President.

YMCA Competencies – (Organizational Leader) 

  1. Innovation – Invests resources in well-designed innovation initiatives.
  2. Functional Expertise – Has the functional and technical knowledge and skills to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
  3. Communication-Communicates to engage and inspire people within and outside the Y.
  4. Community - Ensures community engagement; promotes the global nature of the Y.
  5. Decision Making - Possesses penetrating insight and strong strategic and critical thinking skills. 

Additional Compensation Details: 

The YMCA of Metropolitan Dallas offers a comprehensive Benefits Plan: Health, Dental, Vision, Long & Short-Term Disability, 125 Medical & Dependent Care Reimbursement Plan, Employee Assistance Plan, Retirement 12% paid by the YMCA upon meeting eligibility requirements, and Paid Time Off (PTO).

Salary: $120,500 – $149,000


Go to www.ymcadallas.org and click on "careers" at the bottom of the page and follow the prompts.

Organizational Leader (Preferred)

How to Apply


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